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Marketing Manager

Tampa, FL 33605

Posted: 11/07/2023 Employment Type: Direct Hire Job Category: Marketing Job Number: 19165 Earning Potential: $65,000

Job Description

JOB ID 19165 - Marketing Manager

Location:  Tampa, 33605 - This position is onsite

Pay: Around $65,000 yearly 


Schedule: M-F 8-5

Type: Direct Hire 


Job Description
  • The National Marketing Manager will collaborate with various department heads, including sales, operations, HR, safety, and executive management, reporting to the EVP of Sales. to develop and support the overall marketing plan.
  • Responsibilities include data analysis, reporting, market research, competitive analysis, planning, press management, social media, online presence, customer-specific marketing, internal communications, and sales support.
  • Create, develop, and support the corporation's marketing plan.
  • Generate content for various communication platforms (traditional, web, social, digital).
  • Manage the brand in the market.
  • Handle social media management for a strong market presence.
  • Utilize online tools for a robust online presence in the roofing contractor industry.
  • Manage website and product offerings online.
  • Identify trends and growth opportunities through online initiatives.
  • Develop methods to assess large datasets.
  • Adhere to marketing budgets.
  • Research competitive companies and the market.
  • Support research and analysis for acquisitions or branch expansions.
  • Optimize sales growth through web, print, and email experiences.
  • Analyze contractor purchase trends and target demographics.
  • Create and implement local strategies with branch and sales teams.
  • Generate sales evaluation reports to review ROI on marketing initiatives.
  • Recommend adjustments to improve sales and profitability.
  • Act as a consultant for company marketing and sales strategies.
  • Participate in sales strategy meetings.
  • Manage the creation, distribution, and management of press releases.
  • Conduct informational sessions for staff on roofing market sales and marketing trends.

Nice to have:
  • Bachelor’s Degree
  • Construction background or background in building materials/contractor sector
  • Leadership experience (no direct reports)
  • Print experience
  • Experience with marketing across multiple platforms

Required:
  • Must have experience with social media management
  • Must have experience with website updates
  • Must have experience with trade shows
  • High school diploma or equivalent
  • Background check required 
  • Drug screening required

 

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